2022 My Cause My Cleats

I came up with the concept for the 2022 My Cause My Cleats concept because I wanted to utilize a real life set to display the cleats. I wanted to display the cleats in a way that reflected the artistry that went into the cleats as though they were art. I wanted us to do something different that year than in years past which included shooting the cleats on a white backdrop. I drew up an example and with the help of our Maintenance team, they constructed the wall for me with materials we had bought, and I painted the wall to match our team's pewter, painted the frames and put nails into the walls to display the cleats on. We also purchased a neon sign for the wall as opposed to doing that in post. I worked with our design and social team ahead of time to create a timeline for the project. I photographed every pair of cleats on the wall individually and then photographed them in groups. I have included the images, the designs made by our design team, and the building process.